BLITHE has established to bring the change of skin and blithe experience through smarter Cosmetic
from the research of urban women’s lifestyle.

93% of urban women think their skin is sensitive.
Stress and harmful environment such as yellow dust,
fine dust and heavy metal cause skin irritation and accelerate skin aging.

We made a new concept called “Anti-Polluaging”
For we call the combination of “Pollution” and “Aging” as “Polluaging”